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fishing boat in the middle of crystal clear Norwegian fjord

FROM START
TO FINISH —
AERLIG

Honest craftsmanship from catch to delivery. A sustainable harvesting method for Norway lobster and scallops that maintains the balance of nature, and a gentle transport ensuring the highest quality.

fair paid fishermen holding hand picked norway lobster
carefully fishing for Norway lobster and scallops in crystal clear Norwegian fjord

ABOUT HONEST ENJOYMENT

When does honest enjoyment begin? When the palate does its work? When you are served the delicacies? Or already during cooking? No. Honest enjoyment begins much earlier. Honest enjoyment means respect for the food and its habitats. It means commitment and dedication to get the best possible quality onto the plate. Real enjoyment means honest craftsmanship. Real enjoyment is synonymous with Aerlig.

Our Norway lobster and scallops are hand-picked by fair paid fishermen and divers from the 6° cold and crystal clear Norwegian fjords without trawl nets – only when they are the right size. They are handled with care and in a manner that ensures that they arrive at the top kitchens alive and without stress. Their quality is unique. You can taste it. This is pure, genuine, honest enjoyment from beginning to end. Aerlig.

 

NO WAY OUT OF
NORWAY IS MORE GENTLE

fishermen picks Norway lobster and scallops carefully

1. Handpicked
in Norway

 

Our Norway lobster and scallops are carefully taken from the crystal clear fjords by fair paid fishermen and divers without trawls.

2. Stopover on the sandbank


Before the scallops are removed, the divers place them in intermediate storage on a sandbank in a species-appropriate and gentle manner.

top view of a fisher town in norway
special box for Norway lobster for gentle transport

3. Gentle transport


Norway lobsters are solitary animals. A transport with other conspecifics would stress them very much. That is why special boxes were developed to isolate them from each other.

4. In Hamburg 18 hours later

 

Time is quality. That is why we have optimized our logistics so that we can deliver throughout Europe within a maximum of 24 hours.

top view of the road form norway to hamburg
gentle transport of relaxed and alive scallops

5. Top quality for top cuisine

​

Due to the gentle and species-appropriate transport, the animals arrive at the top kitchens alive and relaxed. This is only possible with the Ærlig method.

fresh and alive high quality norway lobster

6. Honest enjoyment


The meat of Ærlig products lives up to the name. The fresh and compact meat tastes as if it was taken fresh from the fjord and prepared immediately.

THE EMPEROR OF LOBSTERS

unique quality norway lobster

The loner lives at a depth of 20-800 meters. Nephrops norvegicus, which is the Latin name of the Norway lobster, are only caught in winter at 6-7 °C cold fjord water in Namsos, Norway. For this purpose, an 800 m long rope is set with 40 traps weighing a maximum of 2-3 kg. We strictly ensure that we only take as many animals as our strict minimum size allows. In addition, the Norway lobsters must have reached a minimum body size of 15 cm (without claws). In this way, we not only preserve the stock, but also gradually increase it.

6-7 °C cold fjord water

min. body size of
15 cm
(without claws)

A MOLLUSK ON PILGRIMAGE

unique quality norway scallops

The Latin name is Pecten Maximus, but these delicacies are much more famous under the name of scallops. Their name is derived from James the Great, whose symbol is also a scallop. In Trøndelag, Norway, there is a very shallow fjord with many sandbanks, where our 60 divers carefully collect the scallops. Only specimens that are at least 12 cm wide are taken in order to preserve the stock as best as possible.

at least 12 cm wide

60 divers collect the scallops

landscape of norway and crystal clear norwegian fjord

SUSTAINABLE IS NOT ENOUGH FOR ÆRLIG

We think it is no longer enough to operate in a way that does not cause damage. The goal must be regenerative sustainability, where the ecosystem can also recover. That is our approach. We don’t just want to treat the animals we take out as gently as possible – it is also about treating their habitat in such a way that the population and the ecosystem regenerate.

That’s easy to say? That’s right.

Here we explain exactly how we manage to do that

top view of norwegian fishing village coast and crystal clear water

― Karl Niehusen —

Karl Niehusen on a fishing boat

“We guarantee that when people taste our delicacies, they can taste the honest passion, gentle craftsmanship and holistic sustainability that characterize our products.”

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